BAUME & MERCIER

Founded in 1830 at the heart of Swiss Jura, the Baume & Mercier watch manufacture enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Brand offers its clients the very finest timepieces. Borne by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier House continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brandís legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brandís founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever through all its collection : Riviera, Clifton, Classima, Hampton and Baume.

The Riviera is making a comeback that strikes a balance between its roots in avant-garde Ď70s design and the sport-minded classicism of todayís watches. More than any other, the Riviera collection demonstrates the expertise of Baume & Mercier in the field of unusually shaped watches. Its uncompromisingly creative approach and recreational aspirations express the essence of the Brandís style, then and now. The Riviera is back.

Here it is in 2021, still authentic: a generously sized steel case, a dodecagonal bezel equipped with four screws, ďSwiss Made" self-winding and quartz movements, and built-in interchangeable straps in steel or supple materials. The original design is still there, but so is the desire to adapt to our times. It rounds a curve as it continues along, leaving its impression on the living legacy of a Brand on the move. It resembles its forbearers, but it rewrites their history. In its own way, as it always has. Thatís the Riviera. It was brought forth in Saint-Tropez in the 1970s, and it has always conveyed the values of that cherished Ė sometimes idealized, always beloved Ė time. Thatís the Riviera. The distinctive style of Baume & Mercier. It expresses the Brandís essence and forthright simplicity. Thatís the Riviera, not any other.